He is not connected to the Bubble network which thrives on algorithms and personal data to keep kids glued, and hence is able to forge a ‘true friendship’ with Barney. Enter Ron.Īn adorable anomaly that is quite literally cracked, Ron is a defective piece that is not like the others. Luckily, on his birthday, his dad comes through, and manages to get a slightly damaged one at a cheaper price. Barney is also the only person at his school who does not have a B Bot so of course, he feels left out and craves his very own digital BFF. Our hero is Barney, an awkward, lonely middle-schooler who has no friends. So naturally, the film aims to be a lighthearted, Black-Mirror-for-kids satire on our rocky relationship with technology at the expense of genuine human interaction. Like a walking, talking Instagram algorithm, the B Bot downloads everything there is to know about you, and uses that to become your new best friend. Bubble’s latest invention aimed at using algorithms to get adolescents addicted is the B Bot, a cute, droid-like robot companion that is essentially designed to become your phone, friends, and pet all rolled into one. What if your phone came to life?, asks Hollywood’s latest animated comedy Ron’s Gone Wrong. Here, the world is run by a Facebook-like personal data harvesting tech behemoth called Bubble (founded by someone who is also curiously called Mark).
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